The omnichannel strategy tries to improve customer perceptions to achieve their satisfaction and, ultimately, their loyalty. Characteristics of the omnichannel strategy With the objectives already defined, companies that use an omnichannel strategy place the customer at the center of interest.

It does not matter by what means he comes to contact the business, the essential thing is to offer him the maximum satisfaction in any of the channels. If the client is buy email database the center, it will be necessary to know it. This supposes an extra effort, which must be made continuously, because the client must feel accompanied and advised at all times.

This implies adding a component of immediacy. The client can request the company's attention at any time through any channel: telephone, social networks, email, online or physical store, attention or distribution services, etc. In the new technological society, immediacy is a factor that must be considered; if the client does not feel served.