These factors not only define you, they allow you to connect with your stakeholders and define your personality in the market. . Choosing a brand name Just as your name defines you, the same goes for brands. Within the elements that make up branding, the brand name plays a stellar role because it is the word or set of words that define your business or company . In this case, you must choose a name that identifies you, distinguishes you and consolidates your brand image.
The design of your corporate identity Do you remember that when whatsapp mobile number list we talk about what branding is, we also talk about brand image? Well, this is precisely what this point is about. To do this, first of all, you must have a logo that distinguishes your brand with such force, that when you see it, no more references are necessary . If you see a bitten apple, for example, you don't need anything else to know that it is Apple. Building your corporate identity also requires choosing the colors of the brand, associated with the emotions and values you want to convey; the slogan, that phrase that forcefully transmits your principles; and audio branding, which is nothing more than the sound identity of your brand. United these pieces, you strengthen your brand image.
The selection of the communication tone It is one of the elements that make up the most relevant branding. It is the way in which we speak to the world in each of our communication channels , with fidelity to our purpose and with enough engagement to be remembered. If your values are joy and closeness, this has to be seen in your social networks, your advertising pieces or any other communication product that you generate. If it is sobriety and elegance, the same thing happens. . The brand experience Think that you don't just offer a product or service, you provide an experience that starts from the moment a customer learns about your brand.