Just as the 1,000 true fans theory argues, it's better to have a small number of dedicated fans than to have an army of casual listeners. And nowhere is that more true than when it comes to your crowdfunding efforts.It's great to have tons of people following you on social media, but not everyone will actively contribute; that's why it's so important to focus on and cultivate active engagement. Without it, you will fail.With that in mind, here are some tips for C级执行名单 involving your community in your crowdfunding campaign.Give fans what they wantResearch should always precede implementation. And this is very true in the case of crowdfunding. Before you start offering rewards for your music crowdfunding campaign, get to know your fans. Find out about them. What do they really want?
You might already know what kind of merch and exclusive stuff your fans like. It's awesome! If not, just ask them, it's as simple as that.Email your fans and post them on social media and ask them what kind of rewards they would like. You can even brainstorm a few ideas and give them options. Depending on the answer, you can then start creating crowdfunding rewards. Try to avoid creating random rewards without a plan.Be totally honest with your fans.
Without honesty, you can't build a real fan base. And by "true," I mean people who will support you almost no matter what. True fans are people who love your music and also want to see you succeed; people who aren't afraid to step in if you need help.So when creating your crowdfunding campaign, be completely honest. Tell people where the money is going, why you need it, and share your plans for the project.In other words, don't pretend that you're doing just fine without money; if your project needs it, tell them you need it. Just be upfront and your fans will like it and they'll be more likely to support you.Be clear about the amount of fundingCompanies sometimes skirt the full cost of something in order to manipulate their customers. But in the case of the direct-to-fan creative industry, the more vagueness there is, the harder it will be to get your fans to support you.Here's why: If people don't know the fundraising goal, they won't know how much to give. Remember, it's not just about asking people to buy a shirt, you're asking them to invest in the future of your project. They won't know how much their contribution will mean to the project.