When one of CEE's biggest classification ghost mannequin effect service players wanted to shift down their contract, Upswing decided to try a different approach. That meant more research, more investment, more consulting. Once again, it was about how to offer them more value than discounts and regular services bring. So instead of focusing on downshift negotiations, we took advantage of the new strength of more relevant data on search trends. The Upswing team devised a plan for this client that emphasized the following: Access to exclusive datasets from new trend tools. A custom project that extends the tool to other regions where clients are located. Targeted campaigns based on new data that highlight current trends and demand.

They were able to secure the ghost mannequin effect service same subscription for the largest clients as before. Their investment wasn't limited to data. They realized that relocation marketing was just as important, redesigning the Upswing website to fully accommodate the pandemic era, creating online events on the subject, and constantly appearing in the media. What will your SEO agency look like after a pandemic? Transforming the agency's role into a more consulting partnership proved to be a winning strategy for retaining clients, which meant a fine line of offense and defense. No employee is laying off or redistributing teams to accommodate new business practices. Find new strengths and lead them: Leverage data, invest in R & D, create more value in the market. Helps clients survive the storm, whether active or frozen. And thanks to this swift thinking, Upswing was able to swiftly stop churn, which had reached 12% in March, and is now on the rise, predicting a full recovery by the end of May.

After blockage: Agency 2.0 As we write these words, the world is gradually breaking out of quarantine. As actions and priorities change, new needs and problems continue to arise. There are still many questions left for the agency to answer: How is society different? What changes are there here to stay? What are the gaps that enable short-term and long-term innovation? What behavior remains in our business? But as we've seen from agencies like Upswing and Found, there are plenty of opportunities and lessons to learn what will happen next. Agencies are shifting to ghost mannequin effect service a consulting role The SEO team has the opportunity to dig deeper into the client's business.