The alignment of departments in their company LinkedIn Next we will see how to empower the sales team with ABM Marketing. Also we will analyze keys to align both teams sales enablement in industrial and technological companies. empower the sales team How to empower the sales team with ABM Marketing There is greater interest in betting on marketing sales strategies that manage to empower sales teams. In fact from the marketing departments themselves in B B companies they are betting on digital training for sales or ABM strategies that provide a digital procedure and resources. With common goals In an ABM Marketing strategy marketing and sales have common objectives.

Sales pursues these goals with the help of materials messages and resouWhat do mobile number list mrces that the marketing team creates specifically for them. This strategy is also interesting for the marketing team. According to HubSpot data of marketing content creators do not ask for feedback from the sales team. What does this imply Sales does not know the marketing content of your company Salespeople do not use content in their approach strategy Sales does not perceive the marketing team as a relevant and supportive team.

Marketing content is not that efficient It is possible that the marketing content does not match the needs and problems of the potential client. In fact of B B marketing experts consider that creating the appropriate content for a specific target is a challenge LinkedIn In addition by setting common objectives we can establish Sales Enablement processes in the company and begin to obtain real data that allows us to know the ROI return on investment of our marketing and sales actions. Sales enablement making the alignment real ABM Marketing is a strategy that allows for closer contact between both departments. By launching it we take a big step in alignment.